This month I began a new venture with an exciting and promising company called HookLogic. You can read my post about it on the AutoConversion blog.

My new role has me building and maintaing relationships in the auto industry while applying my technical expertise. It’s a great opportunity for me, my career, my family, and possibly even for AutoConversion too. But that’s a tricky story in and of itself.

I could go on all day about how great this is and why I am doing it, but none of that really matters except the fact that I am doing it. It was time for a change and I am glad that I am able to do it. 

In a way, it is like stepping on to a faster-paced moving sidewalk that is complimentary to everything you are doing.

The whole opportunity is bittersweet though because there are remnants of the past at play. There are relationships that have been on pause for several years, and this new venture will un-pause some of these relationships.

In addition to this, we must also relocate. We love it where we are now, and fortunately where we are going is a place I am familiar with - Ann Arbor, MI where not coincidentally I lived for more than 10 years. Needless to say, this was a significant factor in deciding to do this. Sometimes you have to roll the dice. In this case, the roll comes with family.

Ok well…wish me luck!